Privacy Policy
This page sets out how BrighterComms gathers, uses, retains, and protects any personal information we obtain when you visit our website. By continuing to use the site, you confirm that you accept the practices described below.
1. Who We Are
BrighterComms ("we", "us", or "our") takes your privacy seriously and is committed to handling your personal data responsibly. This policy applies to anyone who visits or reads our website. It explains what data we gather, why we use it, and what rights you can exercise under the relevant UK data protection rules — namely the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
BrighterComms is an editorial platform. We publish reviews, comparisons, and how-to guides covering non Gamstop casinos. We are not a gambling operator, we do not run any games of chance, and we do not handle wagers or player balances on this site.
2. What Information We Collect
The data we hold falls into two broad categories: information you give us directly, and information our systems pick up automatically while you browse.
Data You Share With Us
- Contact details: If you write to us by email or via a contact form, we keep your name, email address, and the substance of your message.
- Newsletter sign-ups: When you subscribe to updates, we hold your email address and any topic preferences you select.
- User-submitted content: Comments, ratings, or feedback you post on the site may include personal details that you have chosen to disclose.
Data Captured Automatically
- Browsing activity: Pages you open, how long you spend on each one, the order you visit them in, where you arrived from, and similar usage signals.
- Technical fingerprints: Your IP address, browser brand and version, operating system, screen resolution, and device identifiers.
- Approximate location: A general geographic estimate derived from your IP — usually accurate to city or country level only.
- Cookies and trackers: Small files stored in your browser that help us recognise returning visitors and remember settings. The Cookies section further down covers the detail.
3. Why We Use Your Data
The personal information we collect supports the following purposes:
- Running the site: Keeping the pages loading correctly, fixing bugs, and analysing how visitors use our content so we can improve it.
- Answering your messages: Replying to enquiries, processing requests, and providing customer support where needed.
- Tailoring content: Suggesting guides, reviews, or comparisons that match the interests revealed by your browsing.
- Sending updates: Delivering newsletters, news posts, or promotional material — but only if you have actively opted in.
- Legal compliance: Meeting regulatory, accounting, or reporting obligations that apply to us.
- Site protection: Spotting suspicious activity, blocking unauthorised access, and keeping the platform safe for genuine readers.
4. Lawful Basis for Processing
Under UK GDPR, every act of processing must rest on a lawful basis. We rely on the following:
- Consent: Where you have clearly agreed — for example, by subscribing to a mailing list or accepting non-essential cookies.
- Legitimate interests: For analytics, fraud prevention, and editorial improvements, provided those interests do not override your rights.
- Legal obligation: Where the law requires us to process certain information.
- Performance of a service: Where we need data to provide something you have explicitly asked for.
5. Cookies and Similar Technologies
Cookies are small text files written to your device when you load a webpage. They let us understand how the site is used and help personalise your experience as a visitor.
Categories We Deploy
- Strictly necessary: Required for core functions such as session handling and security. These cannot be switched off.
- Analytics: Measure traffic and tell us which pages perform best. We may use tools such as Google Analytics for this.
- Functional: Remember choices such as language or layout so the site feels more personal on each return visit.
- Marketing: Used to serve more relevant adverts and to measure how well any campaigns we run are performing.
You can control cookies through your browser settings or, on first visit, through our cookie consent banner. Disabling certain categories may break some site features.
6. Who We Share Data With
We do not sell your personal data. We only share it in a limited number of situations:
- Trusted suppliers: Third parties that help us run the website — hosting platforms, analytics tools, email senders, and support providers. They are contractually required to handle your data securely and only for the agreed task.
- Affiliate partners: When you click a link to an external casino operator, that operator may collect data under its own privacy notice. Their practices are outside our control.
- Legal disclosure: Where the law, a court, or a regulator compels disclosure, we may release information to comply.
- Corporate changes: In the case of a merger, acquisition, or sale of business assets, your data may be transferred to the new operator under equivalent protections.
7. Transfers Outside the UK
Some of our suppliers may process data outside the United Kingdom or the European Economic Area. Wherever this happens, we put appropriate safeguards in place — for example, Standard Contractual Clauses recognised by the UK Information Commissioner's Office (ICO), or transfers limited to jurisdictions deemed to provide an adequate level of protection.
8. How Long We Keep Your Data
Personal data is retained only for as long as it is needed to fulfil the purpose it was collected for — or for as long as the law requires. Typical retention windows look like this:
- Contact enquiries: Held for up to 24 months from the date of last contact.
- Newsletter subscriptions: Kept until you unsubscribe or ask us to delete your details.
- Analytics records: Aggregated and anonymised data may be kept indefinitely; identifiable analytics data is normally held for up to 26 months.
- Cookie data: Varies by cookie type — anything from one session up to two years.
9. Your Rights as a User
UK GDPR grants you the following rights over your personal data:
- Right of access: Ask for a copy of the personal data we hold about you.
- Right to rectification: Request that we correct anything inaccurate or incomplete.
- Right to erasure: Ask us to delete your data where we have no overriding reason to keep it.
- Right to restrict processing: Tell us to pause certain uses of your data in specific circumstances.
- Right to portability: Receive your data in a structured, machine-readable format and pass it to another provider.
- Right to object: Object to processing based on legitimate interests, including any direct marketing.
- Right to withdraw consent: Where processing relies on consent, you can revoke it whenever you wish.
To use any of these rights, get in touch using the contact details at the bottom of this page. We will respond within one month, although complex or multi-part requests may take longer.
10. How We Protect Your Data
We apply reasonable technical and organisational measures to defend your personal data against unauthorised access, accidental loss, alteration, or disclosure. These include SSL encryption for data moving between your browser and our servers, tight access controls inside our team, and regular reviews of our security posture. That said, no system that touches the public internet is ever completely impenetrable, and we cannot promise absolute security.
11. Visitors Under 18
This website is intended for adults aged 18 and over. We do not knowingly collect personal data from minors. If you suspect a child has submitted information to us, contact us right away and we will remove it.
12. Links to External Sites
Our pages contain links to outside resources — casino operators, regulatory bodies, responsible gambling charities, and reference sources. We are not responsible for the privacy practices or content of any third-party site. We strongly recommend you check the privacy notice of any external site before you share personal information with it.
13. Updates to This Policy
We may revise this Privacy Policy from time to time to reflect changes in how we operate, new technology, updated legal requirements, or other relevant developments. Any updated version is published on this page with a refreshed "Updated" date at the top. We encourage you to check back periodically.
14. Get in Touch
If you have any questions about this Privacy Policy, want to exercise your rights, or have concerns about how we handle your data, please reach out:
You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) if you believe your personal data has been mishandled. Visit ico.org.uk for further information.